Campbell Mithun
  • Work
  • Case Studies
  • Featured Work
  • Clients
  • People
  • Leadership
  • Agency
  • Inside
  • Services
  • Careers
  • Philosophy
  • News
  • Blog
  • Talkinar
  • Contact Us
  • Upgrade to a modern browser to experience the real site.
  • Did you know IE8 usage is now below 8 percent?
Twitter Facebook
work
people
agency
news
contact


    • ALL / 
    • BLOG / 
    • News / 
    • Talkinar

    • 20May

      • Facebook
      • Twitter
      • Pinterest
      NE - upfront 2013 USA logo

      Upfront Download: USA – “Modern USA”?

      Posted by: neverist

      Modern USA might be a good new name for the USA network, considering that a) Modern Family is airing quite often next season, b) at least 50% of their upfront presentation centered on this show, and c) NBC Universal broadcast digital and cable sales more more

    • 17May

      • Facebook
      • Twitter
      • Pinterest
      CW logo

      Upfront Download: CW – A Family Affair

      Posted by: neverist

      CW is hoping that success runs in the family by casting the cousin of Arrow star Stephen Amell in its new drama Tomorrow People.  If appearance counts as an early sign of success, the cousins do look similar.  If Tomorrow People does well, its succ more more

    • 16May

      • Facebook
      • Twitter
      • Pinterest
      NE -- upfront 2013 CBS logo

      Upfront Download: CBS – Something to be Smug About

      Posted by: neverist

      CBS crowed it from the rooftops: "We are the most-watched network in America."  They talked about the scale of broadcast and stability of schedule.  They did not talk about "Fluidity,"  "Unified" or a "Watch App"  [insert pithy comment about thei more more

    • 16May

      • Facebook
      • Twitter
      • Pinterest
      NE - upfront 2013 TNT-TBS

      Upfront Download: Turner – Can You Smell what The Rock has Cooking?

      Posted by: neverist

      At this standing-room-only event, I thought I heard the building creaking, but it was just broadcast letting out a sigh as cable continues to poach viewers. TNT has a spate of new dramas: Legends, starring Sean Bean, features a secret agent wh more more

    • 16May

      • Facebook
      • Twitter
      • Pinterest
      NE - upfront 2013 ncm logo

      Upfront Download: NCM – Take Me (and my Client) to the Movies

      Posted by: neverist

      Not to be left out of the Upfronts, NCM offered to transport attendees from Turner, feed them, show them a clip from Pacific Rim (complete with popcorn), serve up Guillermo del Toro to speak, and then drop them off at CBS.  This is what it takes to more more

    • 15May

      • Facebook
      • Twitter
      • Pinterest
      NE - upfront 2013 ABC logo

      Upfront Download: ABC – Bye Bye Barbara, Hello Agents of S.H.I.E.L.D

      Posted by: neverist

      Goodbye Barbara.  We will miss you. Like everyone else, ABC wants to reach people where they are watching their programming.  And monetize it.  The WATCHABC App (insert really funny Kimmel comment about not sure what to do with it, so thanks fo more more

    • 15May

      • Facebook
      • Twitter
      • Pinterest
      NE - upfront 2013 telemundo logo

      Upfront Download: Telemundo — Fastest-Growing Network for a Reason

      Posted by: neverist

      Telemundo continues to close the chasm between itself and Univision by adding original programming to its slate – bolstering its claim of being one of the fastest-growing networks in the United States. The ubiquitous Ryan Seacrest will bring a n more more

    • 15May

      • Facebook
      • Twitter
      • Pinterest
      cpm logo

      Campbell Mithun’s Compass Point Media launches OdinRTB agency trading desk for retail/CPG clients

      Posted by: kolson

      The Compass Point Media unit of Minneapolis advertising agency Campbell Mithun has launched an agency trading desk called OdinRTB for retail and consumer packaged goods clients, tying together real-time bidding (RTB) fueled by sophisticated analytics more more

    • 14May

      • Facebook
      • Twitter
      • Pinterest
      NE -- upfront espn-univision-logos

      Upfront Download: Univision and ESPN Remain Kings

      Posted by: neverist

      Univision Univision has a good story to tell: they speak to one of the fastest growing audience segments in our country and some nights can lay claim to being the fourth-rated broadcast network. Beyond their plans for new telenovelas and exten more more

    • 14May

      • Facebook
      • Twitter
      • Pinterest
      FBC Logo.

      Upfront Download: FOX Seeks Hit with Stream of New Shows

      Posted by: neverist

      FOX promised a steady flow of new programming throughout the year with a bevy of new comedies and dramas announced yesterday.  Jack Bauer makes another appearance in the limited series 24: Live Another Day.  Best of the bunch appear to be: Cosmos r more more

    • 13May

      • Facebook
      • Twitter
      • Pinterest
      NE - upfront NBC peacock

      Upfront Download: NBC attempts to recapture vibrant plumage

      Posted by: neverist

      The line to get in to Radio City Music Hall this morning for NBC’s upfront presentation reminds us that broadcast is far from dead.  Just like the new show, Dracula, NBC is trying to make a comeback to the land of the living. The question is, w more more

    • 10May

      • Facebook
      • Twitter
      • Pinterest
      OLYMPUS DIGITAL CAMERA

      Upfront Download: Hey Broadcast, Programmatic is not a Bad Word

      Posted by: neverist

      It is pretty quiet on the Upfront front. While not uncommon to have a lull before the buying flurry, one cannot help but consider what is keeping advertisers and networks from coming up for air.  One thing we all know is that you need a pretty darn more more

    • 6May

      • Facebook
      • Twitter
      • Pinterest
      DW -- NewFront image 2

      Upfront Download: Three Developments on the Digital NewFront

      Posted by: dwallace

      In New York City last week, major digital publishers wooed prospective advertisers during the NewFront conference, an attempt to duplicate the traditional TV upfront season and add some digital flair. Three interesting, and related, developments: more more

    • 1May

      • Facebook
      • Twitter
      • Pinterest
      NE -- NewFront Yahoo image

      Upfront Download: NewFront Leaving More Than May Day Baskets at Advertisers’ Doors

      Posted by: neverist

      It is that time of year.  Spring ad dollars bloom, waiting to be plucked before July.  This may be the year that the early bird gets the worm as the NewFront, the digital world’s version of the television Upfront bazaar, gathers steam. Now mor more more

    • 29Apr

      • Facebook
      • Twitter
      • Pinterest
      HeathRudduck

      What Endures 80 Years: The Spirit of Innovation

      Posted by: hrudduck

      I’ve always liked the word innovate.  Innovate is a verb, a doing word; and to innovate is to do something. You can sit around and have plenty of great ideas all day, but they’re nothing until you use them to make something happen, to innov more more

    • 22Apr

      • Facebook
      • Twitter
      • Pinterest
      DIck Hurrelbrink

      What Endures 80 Years: That Context Matters

      Posted by: dhurrelbrink

      The media landscape today looks nothing like it did 80 years ago.  Anyone transported from 1933 to 2013 would be completely mystified by how technology has totally transformed how we communicate with each other, gather and share news, and keep ourse more more

    • 16Apr

      • Facebook
      • Twitter
      • Pinterest
      2013 Phenomenon thumbnail

      No mowers are mowing in Campbell Mithun’s spring “Phenomenon” work for Toro

      Posted by: kolson

      Campbell Mithun’s spring “Phenomenon” work for The Toro Company goes from “mow” to “mowed” in the blink of an eye (magic!) to dramatize the time-saving benefits of Toro’s TimeMaster™ 30-inch walk-behind mower and TimeCutter® zero t more more

    • 15Apr

      • Facebook
      • Twitter
      • Pinterest
      SteveArndt

      What Endures 80 Years: The Power of Partnerships

      Posted by: sarndt

      The rise of the service sector has always been about relationships. There’s the old-school relationship building that happened around golf courses, sporting events and dinner at expensive restaurants – the best of times for those with huge expens more more

    • 12Apr

      • Facebook
      • Twitter
      • Pinterest
      SteveW

      Campbell Mithun CEO Steve Wehrenberg accepts leadership post with University of Minnesota graduate program

      Posted by: kolson

      CEO Steve Wehrenberg will leave Campbell Mithun in June to join the University of Minnesota as teaching professor of strategic communication and program director of its professional master’s in Strategic Communication, offered in the School of Jour more more

    • 8Apr

      • Facebook
      • Twitter
      • Pinterest
      Logo credit: L13 finalist Benjamin Blaska

      Campbell Mithun picks 13 internship finalists based on “Dear Twinkies…” ideas

      Posted by: kolson

      Campbell Mithun picked 13 finalists for its Lucky 13 Internship based on brand-engagement ideas to take the iconic Twinkies brand into the future. Applicants represented students attending schools ranging from portfolio schools and small colleges to more more

    • 8Apr

      • Facebook
      • Twitter
      • Pinterest
      RachaelMarret

      What endures 80 years: Connection

      Posted by: rmarret

      In case this news hasn’t made it across your Twitter feed (at least 3000 times): we are living in a connected world. Yes, digital channels and devices have enabled connections at a scale and speed that our agency’s founders couldn’t have ima more more

    • 1Apr

      • Facebook
      • Twitter
      • Pinterest
      SteveW

      What endures 80 years: Ray Mithun’s values and ideas

      Posted by: swehrenberg

      For the past half dozen years or so, the pace of change in this business has been roaring like a drag race car screaming toward the finish line.  But as we turn 80, let’s slow down for a moment and celebrate what for us endures, Ray Mithun’s cor more more

    • 25Mar

      • Facebook
      • Twitter
      • Pinterest
      Collaborative Consumption; Campbell Mithun

      Campbell Mithun wins Minnesota PRSA Classics Award for thought leadership videos

      Posted by: kolson

      For sharing expertise about a sharing trend, ad agency Campbell Mithun earned a Classics Award in the Multimedia category from the Minnesota chapter of the Public Relations Society of America (PRSA) at its recent annual awards event. The award recogn more more

    • 1Mar

      • Facebook
      • Twitter
      • Pinterest
      L13 orange

      Campbell Mithun to hire interns via “Dear new Twinkies owners…” application

      Posted by: kolson

      Minneapolis ad agency Campbell Mithun will hire its summer Lucky 13 interns via an online application soliciting brand-engagement ideas for taking the iconic Twinkies brand into the future.  Applicants must submit an idea and “Dear new owners of more more

    • 19Feb

      • Facebook
      • Twitter
      • Pinterest
      MPR logo

      Minnesota Public Radio News TV spot by Campbell Mithun reminds listeners to take MPR News with them

      Posted by: kolson

      With the help of agency Campbell Mithun, Minnesota Public Radio has created “The Commuter” TV spot to remind listeners that MPR News is available “Everywhere. All the time.”  The new 15-second spot portrays a light-rail commuter with ear bud more more

    • 21Jan

      • Facebook
      • Twitter
      • Pinterest
      HeathRudduck

      What I learned in 2012

      Posted by: hrudduck

      I recently read an article that explained how forgetting stuff was a healthy part of making room for new learning and discovery. So when I stopped to consider what useful knowledge I acquired in 2012, I started to wonder what I had actually forgotten more more

    • 16Jan

      • Facebook
      • Twitter
      • Pinterest
      MomWins girl

      Land O’Lakes launches “Mom Wins” advertising by Campbell Mithun to support rollout of new Sauté Express® Sauté Starter

      Posted by: kolson

      “Mom Wins” captures a busy mom’s little victories (yes: dinner!) Land O’Lakes’ new “Mom Wins” spot by Campbell Mithun serves up a dinner victory for moms as it kicks off a national advertising effort to launch the Sauté Express® Sa more more

    • 15Jan

      • Facebook
      • Twitter
      • Pinterest
      RachaelMarret

      What I learned in 2012

      Posted by: rmarret

       Giving people your full attention is a gift. Forget other agencies; Google and Facebook are the new competition. Some of the best focus groups are on airplanes. Twitter created interactive TV. The Mayans shouldn't quit their day jobs. more more

    • 10Jan

      • Facebook
      • Twitter
      • Pinterest
      Jan 2013 group with Ray

      Meet our Miami Ad School on-site students

      Posted by: kolson

      This past Monday our second group of on-site Miami Ad School students arrived. This passionate gang – five writers, one art director – already has added their own bit of energy to Campbell Mithun.  So far, they've spent their first few days gett more more

    • 8Jan

      • Facebook
      • Twitter
      • Pinterest
      Best place to work BADGE

      Campbell Mithun’s holding company IPG earns “Best Places to Work for LGBT Equality” designation

      Posted by: admin

      Good news: Our holding company Interpublic Group recently earned a 100 percent rating in the Corporate Equality Index (CEI), an annual survey for policies/practices related to gay, lesbian, bisexual and transgender (GLBT) employees and their families more more

    • 16 May

      Upfront Download: CBS – Something to be Smug About

       / 

      neverist

    • 16 May

      Upfront Download: Turner – Can You Smell what The Rock has Cooking?

       / 

      neverist

    • 16 May

      Upfront Download: NCM – Take Me (and my Client) to the Movies

       / 

      neverist

    • 15 May

      Upfront Download: ABC – Bye Bye Barbara, Hello Agents of S.H.I.E.L.D

       / 

      neverist

    • 15 May

      Upfront Download: Telemundo — Fastest-Growing Network for a Reason

       / 

      neverist

    • 15 May

      Campbell Mithun’s Compass Point Media launches OdinRTB agency trading desk for retail/CPG clients

       / 

      kolson

    • 14 May

      Upfront Download: Univision and ESPN Remain Kings

       / 

      neverist

    • 14 May

      Upfront Download: FOX Seeks Hit with Stream of New Shows

       / 

      neverist

    • 13 May

      Upfront Download: NBC attempts to recapture vibrant plumage

       / 

      neverist

    • 10 May

      Upfront Download: Hey Broadcast, Programmatic is not a Bad Word

       / 

      neverist

    • 6 May

      Upfront Download: Three Developments on the Digital NewFront

       / 

      dwallace

    • 1 May

      Upfront Download: NewFront Leaving More Than May Day Baskets at Advertisers’ Doors

       / 

      neverist

    • 29 Apr

      What Endures 80 Years: The Spirit of Innovation

       / 

      hrudduck

    • 22 Apr

      What Endures 80 Years: That Context Matters

       / 

      dhurrelbrink

    • 16 Apr

      No mowers are mowing in Campbell Mithun’s spring “Phenomenon” work for Toro

       / 

      kolson

    • 15 Apr

      What Endures 80 Years: The Power of Partnerships

       / 

      sarndt

    • 12 Apr

      Campbell Mithun CEO Steve Wehrenberg accepts leadership post with University of Minnesota graduate program

       / 

      kolson

    • 8 Apr

      Campbell Mithun picks 13 internship finalists based on “Dear Twinkies…” ideas

       / 

      kolson

    • 8 Apr

      What endures 80 years: Connection

       / 

      rmarret

    • 1 Apr

      What endures 80 years: Ray Mithun’s values and ideas

       / 

      swehrenberg

    • 25 Mar

      Campbell Mithun wins Minnesota PRSA Classics Award for thought leadership videos

       / 

      kolson

    • 1 Mar

      Campbell Mithun to hire interns via “Dear new Twinkies owners…” application

       / 

      kolson

    • 19 Feb

      Minnesota Public Radio News TV spot by Campbell Mithun reminds listeners to take MPR News with them

       / 

      kolson

    • 21 Jan

      What I learned in 2012

       / 

      hrudduck

    • 16 Jan

      Land O’Lakes launches “Mom Wins” advertising by Campbell Mithun to support rollout of new Sauté Express® Sauté Starter

       / 

      kolson

    • 15 Jan

      What I learned in 2012

       / 

      rmarret

    • 10 Jan

      Meet our Miami Ad School on-site students

       / 

      kolson

    • 8 Jan

      Campbell Mithun’s holding company IPG earns “Best Places to Work for LGBT Equality” designation

       / 

      admin

    CampbellMithun / Everything Talks

    Campbell Mithun Tower
    222 South 9th Street
    Minneapolis, MN 55402
    mpls@cmithun.com
    (612)347-1000

    Site Map
    Terms of Use